"The pimento smoke alone is reason enough to find them - the curry goat will keep you coming back."Read the feature →
Press & Media
Bio, photography, logos and contact info for journalists, food writers, festival programmers and content creators. Help yourself.
The Short Version
Caribbean Street Food, Cooked Over Pimento Wood.
Baba Jerk is a family-run Caribbean street-food kitchen founded by Wesley & Tania Reid in Hackney in 2018, now based in Aberystwyth and run by Shapsy and her team. We cook from a converted 2008 Mercedes Sprinter Van with outdoor kitchen, market stall, and mobile kitchen capability.
Our menu draws from the wider Caribbean diaspora - Jamaica, Guyana, Trinidad, Barbados, and others - not just one island. We feed weddings, corporate events, festivals, supper clubs and the occasional Aberystwyth back garden. Everything is made in-house, slow-cooked, and unapologetically full-flavour.
We're available for interviews, features, photo shoots, festival bookings and recipe development.
B-Corp pending · Living Wage employer · Real Wales Food memberPress Coverage
"A genuine family operation cooking food with depth, story and serious technique."Read the interview →
"The most interesting jerk operation in the UK right now."Read the list →
Press Downloads
Logo pack, photo pack and one-sheet PDF.
Talk To Shapsy
For interviews, features, festival bookings and image requests.
press@babajerk.comFor event bookings, please use the booking form instead — it gets to us faster.